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Alberici

46th largest contractor in North America*

Founded in 1917, Alberici has repeatedly proven it has the resources and manpower to complete even the toughest jobs around the world, earning its reputation as a leader in the construction industry.

But when enlisted to help launch a new marketing campaign, Dovetail’s research revealed a need to change misperceptions of the brand’s personality.

Hoisting the company marketing above typical industry confines of showcasing projects, Dovetail helped Alberici launch a campaign that instead spotlighted employees in a “who we are” message.

*Based on a 2014 survey compiled by Engineering News-Record