With steadfast brand values, CEFCU (Citizens Equity First Credit Union) has established a strong reputation as a credit union. For more than 26 years, CEFCU and Dovetail have worked intimately to define their brand and their high-value, low-cost member-centered services as “not a bank, better.”
Through marketing efforts from research to execution, always honoring brand values, we’ve helped CEFCU achieve unprecedented household penetration in Illinois. They’ve enamored new members and encouraged existing members to explore multiple products using consistent, on-strategy messages across many channels.
We continue to assist CEFCU in building more awareness of their products, growing membership and product penetration and entering new markets.