Dedicated to providing care and greater quality of life for patients with rare diseases, Centric Health Resources developed an exclusive distribution model for specialty drugs used by fewer than 20,000 individuals. They extended other advantages to patients but needed help bundling the messages into one unified platform to educate consumers.
Dovetail stepped in to support. Together, we created a new strategy and communications materials that more accurately reflect the brand as patient-centered thought leaders, while highlighting the offerings that make Centric so unique among pharmaceutical manufacturers.
As a result, Centric’s sales pipeline filled quickly with qualified leads and the CEO launched a steady stream of speaking engagements, including an appearance on PBS’ American Health Journal and many international conferences.