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Frida’s

A St. Louis restaurant serving healthy lifestyles

As the original restaurant in St. Louis catering to vegetarian, vegan and raw diets, Frida’s serves those pursuing healthier lifestyles with delicious eats made from scratch and using local sources. Frida’s offers a menu of sugar-free and butter-free items, and will accommodate other needs like low glycemic diets or foods free of gluten, soy or oil.

Frida’s invited Dovetail to help launch the restaurant and we excitedly indulged. We collaborated with Frida’s to develop the identity, image and strategy for the brand with the same attention given to details on menus and store graphics as they give to their foods.

Recently, Frida’s earned accolades in eight separate categories in The Riverfront Times’ annual restaurant poll. They enjoyed a taste of success, and plan to expand seating and add Frida’s Farm soon.

Capabilities Utilized: Brand Identity, Brand Experience