Kent Precision Foods Group (KPFG) develops, formulates and packages dry mix food products for both consumers and foodservice channels. Specifically formulated for use in healthcare facilities, their line of Thick-It® products helps make eating safer for those dealing with dysphagia, the term for a range of swallowing disorders.
Thick-It® enlisted Dovetail to help introduce a new product line to speech language pathologists, dieticians, nurses and other caregivers.
Together, we formulated a new, more compassionate brand voice and marketing elements that differentiate Thick-It® in a way that instills confidence – something we all need to fully enjoy life. Today, we continue to help this client’s story unfold.