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Kent Precision Foods Group

Producer of personal nutrition solutions for healthcare providers and patients

Kent Precision Foods Group (KPFG) develops, formulates and packages dry mix food products for both consumers and foodservice channels. Specifically formulated for use in healthcare facilities, their line of Thick-It® products helps make eating safer for those dealing with dysphagia, the term for a range of swallowing disorders.

Thick-It® enlisted Dovetail to help introduce a new product line to speech language pathologists, dieticians, nurses and other caregivers.

Together, we formulated a new, more compassionate brand voice and marketing elements that differentiate Thick-It® in a way that instills confidence – something we all need to fully enjoy life. Today, we continue to help this client’s story unfold.

Capabilities Utilized: Brand Strategy, Brand Experience