One of the largest hospital networks in the region and a leader in transforming health care to patient-centered care, SSM Health Care still lived in the shadow of a nationally-renown, highly ranked competitor, and had fewer resources to enlist.
With Dovetail’s help, SSM put the power of ideas to work. First, to encapsulate SSM’s spirit, we created the “everything is possible” message. Then through a fully integrated campaign, we shared the remarkable medical advances SSM has achieved over the years, while building upon its dedication to compassionate patient care.
The campaign extended awareness, enhanced referrals and doubled expectations for patient use of SSM’s online ER check-in feature, which helped set a new standard in convenience for minor emergencies.