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St. Louis Lambert International Airport

Largest U.S. Medium-sized Hub

The St. Louis Lambert International Airport partnered with Dovetail to create a new brand expression that would help illustrate its strengths and benefits to travelers.

After interviews with key stakeholders, surveys sent to travelers, and analysis of existing quantitative research, we created the Everyday We’re HuSTLing platform. This new campaign emphasizes the hard work that the Airport’s staff puts into making travelers’ journeys go as smoothly as possible. By positioning St. Louis Lambert International Airport as an advocate for travelers, people can be assured that everyone that they encounter at the airport is dedicated to giving them a great travel experience.

In order to implement this campaign efficiently, we utilized existing space that St. Louis Lambert International Airport had available. This included TV screens by gates, luggage carts, signage around baggage claim, geo-targeted ads, and much more.

We also support other important initiatives and events such as the Business Diversity Forum, Catch Us Giving, the Lambert Art & Culture Program, and the State of STL.