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Trim Industries

Motorhead-inspired apparel company

Built from the passion of a group of second-generation hot-rodders, TRIM was a “garage/speed shop” apparel brand based in St. Louis and Sedalia, Missouri, serving a niche market of motorized speed lovers.

Together, TRIM and Dovetail created a website that reflected the true spirit of the brand and the personality construed by its fashion offerings. We also manufactured a mind-revving interactive story to help drive new customers to a new e-commerce platform where TRIM apparel could be purchased.