The new marketing paradigm will be about asking the tough questions — the why, the where, and the how-to shift your strategic brand strategy and marketing mix to maximize your brand’s health, short-term financials, engagement, experience, and optimal ROI.
Key considerations you should be asking now to prepare for the new economy in 2023:
How can I adapt my business to the new consumer economy and experience?
- Listen for changes in customer sentiment. Really listen to them.
- Revise your brand message and value proposition to be more consumer/customer-centric, digital, agile, and sustainable.
- Make sure you have the right resources to maximize the marketing shift.
How to I build an authentic content and messaging strategy in 2023?
- Adjust your messaging and tone to address and anticipate customer concerns and behaviors.
- Stay relevant to your customers and community. Be authentic.
- Adjust your CRM playbook. Prepare your sales force to handle more digital and less in-person connections.
What top 2023 technology trends will affect my business this year, and how do I plan?
- Identify your marketing allocation to the right media and marketing mix.
- Make sure your internal technology tools (CRM, website, online sales, applications) are current.
- Build a three-year technology integration strategy in your marketing plan.
How do I improve customer service and experience, and overdeliver on expectations?
- Make sure your internal brand message is aligned with customer perception.
- Be sure to have NEW qualitative and quantitative research and insights on trends and purchase behavior.
- Seek unexpected ways to reach your customers in today’s economy. Know where they are and where there is rapid change (global, national, regional, local).
How can I simplify my business operations?
- Fine-tune the external marketing mix and brand message to maximize ROI and customer experience.
- Identify your top three communication strategies and tactics for ROI.
- Look for technological and operational ways to gain speed-to-market.
To Download a PDF version of “Five Essential Questions for Business Survival,” click here.