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Five Essential Questions for Business Survival

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Today, confidence in a brand is critical, as consumers are risk-averse with less disposable income. Going forward, businesses and consumers will be scrutinizing the value of their time and engagement. Technology will drive more interaction to adapt to purchase behavior.

The new marketing paradigm will be about asking the tough questions — the why, the where, and the how-to shift your strategic brand strategy and marketing mix to maximize your brand’s health, short-term financials, engagement, experience, and optimal ROI.


Benjamin Franklin money illustration wearing a non-medical mask

Key considerations you should be asking now to prepare for the new economy in 2023:

How can I adapt my business to the new consumer economy and experience?

  • Listen for changes in customer sentiment. Really listen to them.
  • Revise your brand message and value proposition to be more consumer/customer-centric, digital, agile, and sustainable.
  • Make sure you have the right resources to maximize the marketing shift.

How to I build an authentic content and messaging strategy in 2023?

  • Adjust your messaging and tone to address and anticipate customer concerns and behaviors.
  • Stay relevant to your customers and community. Be authentic.
  • Adjust your CRM playbook. Prepare your sales force to handle more digital and less in-person connections.

What top 2023 technology trends will affect my business this year, and how do I plan?

  • Identify your marketing allocation to the right media and marketing mix.
  • Make sure your internal technology tools (CRM, website, online sales, applications) are current.
  • Build a three-year technology integration strategy in your marketing plan.

How do I improve customer service and experience, and overdeliver on expectations?

  • Make sure your internal brand message is aligned with customer perception.
  • Be sure to have NEW qualitative and quantitative research and insights on trends and purchase behavior.
  • Seek unexpected ways to reach your customers in today’s economy. Know where they are and where there is rapid change (global, national, regional, local).

How can I simplify my business operations?

  • Fine-tune the external marketing mix and brand message to maximize ROI and customer experience.
  • Identify your top three communication strategies and tactics for ROI.
  • Look for technological and operational ways to gain speed-to-market.

To Download a PDF version of “Five Essential Questions for Business Survival,” click here.

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