Can we guess? Is one of them a TikTok dance challenge?

Believe it or not, there’s life beyond only social media content like TikTok, YouTube, and Instagram. Surprise! Marketers have a whole treasure chest of content types at their disposal, just waiting to be utilized. Let’s explore some new content avenues. Blogs, webinars, podcasts and more… there’s so much to the world of content than a jazzy hashtag and a viral video!

 

 

The Almighty Blog Post

Think blogs are old news? Think again! Blogs remain a versatile and effective way to share valuable information with your audience, as well as establish yourself as a thought leader in your industry. From tips and how-tos to industry insights, blog posts can cover a range of topics that resonate with your readers. Plus, they’re great for SEO, driving traffic to your website and boosting your online presence.

One of the best things about blogs is their repurposability. Write a killer blog post, and you can easily adapt it into a podcast episode, a script, or even an email series. The possibilities are endless! For instance, turn a “Top 10 Marketing Tips” blog into an engaging podcast or a sparkly infographic discussing each tip in detail. Voilà, you’ve got multiple pieces of content from one source.

Depending on the voice and tone that you use when creating your content, blogs can allow for a more intimate connection with your audience. Through comments and social shares, readers can engage directly with your content, providing valuable feedback and fostering a sense of community.

 

Blogs remain a versatile and effective way to share valuable information with your audience, as well as establish yourself as a thought leader in your industry.

 

Webinars Worth Watching

Although you can pre-record webinars, they can be an excellent way to connect with your audience in real-time. They offer a platform for live interaction, allowing you to address questions and provide in-depth explanations on complex topics. Your audience can get to know your team while taking in your impressive expertise. Think of webinars as virtual workshops where you can showcase your knowledge and build trust with your audience.

One of the greatest perks of webinars is their longevity. Record your webinar, and you have evergreen content that can be shared long after the live event. You can also break down the recording into bite-sized videos for social media, use the transcript to create blog posts, or develop an email series based on the webinar’s key points. We can keep this content train going down the tracks for a long time to come!

To ensure your webinar keeps viewers hooked, incorporate interactive elements like polls, Q&A sessions, and live chats. Use humor and anecdotes to make the content more relatable and enjoyable. Remember, a little laughter goes a long way in keeping your audience engaged, no matter your chosen content avenue!

 

One of the greatest perks of webinars is their longevity.

 

Podcasts That Pop

Podcasts have surged wildly in popularity, offering a convenient way for audiences to consume content on the go. Whether it’s during a morning commute or a workout session, podcasts provide a platform for in-depth discussions, interviews, and storytelling that can captivate listeners.

Repurposing existing content into podcast episodes is a breeze. Turn a well-received blog post into a podcast discussion, or use the audio from a webinar as a podcast episode. This not only saves time but also ensures consistent messaging across different content formats. Remember, not every podcast needs to be a long one… sometimes a quick 15-minute podcast on a dynamic topic can do just as much for building up your audience as a drawn out series.

Podcasts allow for a more personal connection with your audience. Through regular episodes, you can build a loyal following of listeners who tune in to hear your insights and stories. Especially if your topics intertwine, the continuity between episodes can help keep your audience members hooked and ready for the next installment.

 

Podcasts allow for a more personal connection with your audience. 

 

Emails That Engage

Email marketing remains one of the most effective ways to reach your audience directly. With a well-crafted email campaign, you can nurture leads, drive sales, and keep your audience informed about your latest offerings. Seems so simple, right? Just write an email! Or two, or three.

These emails don’t have to just be informational or have deals/offers included. A monthly e-newsletter can be an excellent way to grow your relationships with subscribers and keep them informed about your brand’s updates, new faces on the team, and exciting new products/services.

Transforming your blog posts, webinars, and podcasts into email content is not only easy, it’s a no-brainer. Share snippets from your latest blog, include highlights from recent webinars, or promote your newest podcast episode. By repurposing content, you ensure a consistent message across different channels and save yourself some time when it comes to the writing portion of your email creation.

Leverage the power of personalization and automation to make your emails more relevant and timely. Be friendly and conversational in your email series to create a more personal connection with your subscribers. Automated email sequences can help nurture leads and guide them through the customer journey seamlessly so you don’t have to stay on top of your email software all the time.

 

Transforming your blog posts, webinars, and podcasts into email content is not only easy, it’s a no-brainer.

 

Infographics That Inform

Obvious, right?

Infographics are a fantastic way to present complex information in a visually appealing and easily digestible format. They combine data, graphics, and concise text to tell a compelling story that resonates with your audience. Infographics are perfect for sharing on social media, embedding in blog posts, or including in email campaigns. You can have as much fun with them as you want. Combining your brand colors/brand themes into your infographics makes it clear to your audience that they’re really yours so they can recognize who’s speaking to them before they even see your logo or read your name.

Right, you know what we’re going to say at this point. Repurpose your blog posts, articles, and research findings into engaging infographics. Transform a blog post on marketing trends into a visually appealing infographic that highlights key statistics and insights. This not only makes the information more accessible but also increases the chances of it being shared.

Eye-catching designs and vibrant colors will only help make your infographics stand out. Fun facts can keep your audience entertained while they learn. Infographics are highly shareable, making them a powerful tool for increasing your content’s reach and engagement. The possibilities are endless to show both your creativity and your know-how.

 

Eye-catching designs and vibrant colors will only help make your infographics stand out.

 

Case Studies That Convince

Case studies are a powerful way to demonstrate the effectiveness of your products or services in your words, as well as someone else’s. They provide real-life examples of how your solutions have helped clients achieve their goals. Case studies build credibility and trust, making them a valuable tool for attracting new customers. Better yet, it’s not just you talking about how great you are. The case studies will prove, through the perspective of your past and current clients, just how much your brand stands up to your mission, values, and strategies.

Repurpose your case studies into other content by sharing the key takeaways and success metrics in a blog post, create social media graphics highlighting the results, or including snippets in your email campaigns. This ensures that your success stories reach a wider audience and reinforce your brand’s credibility. After all, why wouldn’t you want everyone to know how wonderful your results are?

You can make your case studies even more engaging by using a storytelling approach. Pretend you’re sitting around the campfire with some pals and highlight the challenges faced by the client, the solutions provided, and the results achieved.

 

Case studies build credibility and trust, making them a valuable tool for attracting new customers. 

 

So… Ready to Broaden Your Content Horizons?

Creating marketing content beyond social media doesn’t have to be overwhelming. Although there’s SO many different types of content, you can scroll up and go through all of the ways in which content can be repurposed into other avenues, and there’s half the battle!

Need a hand with your content strategy? Well, good thing that’s what we do. With the help of an experienced St. Louis marketing agency like Dovetail, you can create a steady stream of cohesive content that drives results for your pipeline, client retention, and engagement.

Our team doesn’t believe in creating content just for the hoot of it. It’s all about figuring out which type(s) of content will speak the most directly (and most genuinely) to your audience, forming a strategy that works for your team and long-term goals, and monitoring it throughout to see what’s landing and what might need a bit of tweaking.

All that to say… let’s get started and make your content multiverse dreams a reality!

Content Diversity Awaits