Your brand isn’t a commodity.
Reimagined, it’s your greatest differentiator.

We believe every brand has ownable positioning, even if it doesn’t seem obvious.
Below are five of our selected brands reimagined for future success.

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Our Experience

The Work

Reimagined Possibilities

Logan University

Missouri Employers Mutual

Shock Top

Royal Canin

Priority Technology Holdings


Kent Precision Foods Group

American Optometric Association

SLUCare Physician Group

USA Mortgage

Talk About It



“Dovetail was awarded their initial contract because of its innovative ideas, its plans to collaborate with and for STL, and its strong connections in the St. Louis Community. Over the next three years, Dovetail lived up to their plan. It was not just a pitch – we inherited a brand new visual identity program for the airport, a new name and new logo. Dovetail methodically learned about the organization, built up a new marketing and organizational awareness program, and launched it within six months.”

Jeff Lea
Public Relations Manager
St. Louis Lambert International Airport