Your brand isn’t a commodity.
Reimagined, it’s your greatest differentiator.

We believe every brand has ownable positioning, even if it doesn’t seem obvious.
Below are five of our selected brands reimagined for future success.

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Our Experience

black Logan University Leaders Made logo
black American Optometric Association logo
black Thick-It logo
black SLUCare Physician Group logo
black USA Mortgage logo
black IndyGo logo
black RentPayment logo
black MSD Project Clear logo
black Metro Transit logo
black Watlow logo
black Saint Louis Zoo logo
black LandlordStation logo
black CEFCU logo
black MedCraft logo
black Ezra Brooks logo
black Medtronic logo
black Argent Capital logo
black Priority Technology Holdings logo
black Royal Canin logo
black Anheuser Busch logo
black Fontbonne University logo
black Gateway Arch logo
black St. Louis Lambert International Airport logo
black Drury Hotels logo
black SSM Health logo
The Work

Reimagined Possibilities

Logan University

Missouri Employers Mutual

Shock Top

Royal Canin

Priority Technology Holdings


Kent Precision Foods Group

American Optometric Association

SLUCare Physician Group

Talk About It

USA Mortgage



“When we were faced with a once-in-a-generation opportunity to unveil a new brand in conjunction with the completion of the renovated and re-imagined visitor experience at the Gateway Arch, Dovetail delivered! The entire Dovetail team put their creative energy into establishing a powerful, awe-inspiring brand for the Gateway Arch. They took the time to clearly understand the nuance of our operation, gathered insights from visitors, key stakeholders, and partners, and created a reimagined brand that will stand the test of time. In addition to a beautiful logo, Dovetail equipped us with clear brand guidelines, a research-based brand position and platform, as well as a new website and a suite of refreshed marketing materials. We couldn’t be happier with the outcome!”

Darcy Bates
Marketing and Communications Specialist, Tourism Innovation, Gateway Arch