Your brand isn’t a commodity.
Reimagined, it’s your greatest differentiator.

We believe every brand has ownable positioning, even if it doesn’t seem obvious.
Below are five of our selected brands reimagined for future success.

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Our Experience

black Logan University Leaders Made logo
black American Optometric Association logo
black Thick-It logo
black SLUCare Physician Group logo
black USA Mortgage logo
black IndyGo logo
black RentPayment logo
black MSD Project Clear logo
black Metro Transit logo
black Watlow logo
black Saint Louis Zoo logo
black LandlordStation logo
black CEFCU logo
black MedCraft logo
black Ezra Brooks logo
black Medtronic logo
black Argent Capital logo
black Priority Technology Holdings logo
black Royal Canin logo
black Anheuser Busch logo
black Fontbonne University logo
black Gateway Arch logo
black St. Louis Lambert International Airport logo
black Drury Hotels logo
black SSM Health logo
The Work

Reimagined Possibilities

Logan University

Missouri Employers Mutual

Shock Top

Royal Canin

Priority Technology Holdings


Kent Precision Foods Group

American Optometric Association

SLUCare Physician Group

Talk About It

USA Mortgage



“Dovetail was awarded their initial contract because of their innovative ideas, their plans to collaborate with and for STL, and their strong connections in the St. Louis Community. Over the next three years, Dovetail lived up to their plan. It was not just a pitch — we inherited a brand new visual identity program for the airport, a new name and new logo. Dovetail methodically learned about the organization, built up a new marketing and organizational awareness program, and launched it within six months.”

Jeff Lea
Public Relations Manager, St. Louis Lambert International Airport