Your brand isn’t a commodity.
Reimagined, it’s your greatest differentiator.

“When we were faced with a once-in-a-generation opportunity to unveil a new brand in conjunction with the completion of the renovated and re-imagined visitor experience at the Gateway Arch, Dovetail delivered! The entire Dovetail team put their creative energy into establishing a powerful, awe-inspiring brand for the Gateway Arch. They took the time to clearly understand the nuance of our operation, gathered insights from visitors, key stakeholders, and partners, and created a reimagined brand that will stand the test of time. In addition to a beautiful logo, Dovetail equipped us with clear brand guidelines, a research-based brand position and platform, as well as a new website and a suite of refreshed marketing materials. We couldn’t be happier with the outcome!”