Your brand isn’t a commodity.
Reimagined, it’s your greatest differentiator.

We believe every brand has ownable positioning, even if it doesn’t seem obvious.
Below are five of our selected brands reimagined for future success.

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Our Experience

The Work

Reimagined Possibilities

Logan University

Missouri Employers Mutual

Shock Top

Royal Canin

Priority Technology Holdings


Kent Precision Foods Group

American Optometric Association

SLUCare Physician Group

USA Mortgage

Talk About It



“Dovetail’s ability to come in and say I really want you to think about this in a different way and have those honest conversations back and forth – that’s how we arrived at a brand that really reflects who we are as an organization.”

Eric Carmichael
MedCraft Healthcare Real Estate