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ADDMAN

Innovation at the cutting edge drives additive-based engineering and manufacturing solutions to shape a better tomorrow…

ADDMAN was leading the charge into the future of manufacturing. What they needed, however, was branding and messaging that could keep up with that rapid pace. With a growing network of manufacturing companies bringing end-to-end capabilities across numerous industries, ADDMAN offered the ultimate in engineering expertise. What they didn’t have was a cohesive message, a unified look, or a singular platform on which all their technological knowhow and industrial innovations could stand. Dovetail jumped in, rolled up their sleeves, and got to work.

Starting with our REV process (Relevance/Evolution/Value), we began by conducting key stakeholder interviews and customer surveys to drill down to the truths and insights of ADDMAN and their corporate extensions to discover what made them truly unique.

Through this research, we crafted the platform, “Power the Pursuit”.

A unifying rally cry, “Power the Pursuit” would apply to each extension, across all capabilities, for all industries.

Upon this platform, we forged the branding, with a new look, new messaging, and new creative.

Next, we brought all these elements together to create a robust brand guide, an entirely new website and online experience, which would properly present ADDMAN as the authority in traditional and additive manufacturing.

Taking this brand activation even further, we designed tradeshow graphics, and consulted on bringing this new branding to life in their St. Louis and Baltimore offices through floor plans, paint and furniture selection for their lobbies and conference rooms.

Just as ADDMAN innovates and creates in the manufacturing space, Dovetail provided the tools and assets for ADDMAN to grow and continue in their quest to acquire more companies that fit their portfolio. Joining together, we collectively worked to “Power the Pursuit”.

Additional Brand Studies

We believe every brand has ownable positioning, even if it doesn’t seem obvious.
Below are more of our selected brands reimagined for future success.

St. Louis Lambert International Airport

The largest U.S. medium-sized hub was in desperate need of an identity. It all came together… with a little hustling.
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Drury Hotels

Known for always going the extra mile to make guests happier and their journey easier, Drury Hotel rebranded with the platform, “Travel Happy.” While the actual hotel experience exemplified this completely, the online experience was in need of updating.
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Gateway Arch

A monument to westward expansion and beacon of tenacity, this landmark was in dire need of a platform on which to stand…
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RentPayment

An invaluable tool, robust management hub & the perfect moniker. They just needed a complete branding makeover…
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St. Louis Marketing Agency