Identity Development
Over the years, Dovetail has concepted, developed and designed numerous brand identities, often from a blank canvas.
Through our process, we gain a deep understanding of the client’s equities, differentiators and key benefits. From this, we begin to reimagine what the brand identity means, what it stands for. Knowing that, above all, the target audience needs to feel a connection to the client as a brand, this newly established identity must portray a design and communication consistency that ultimately achieves maximum impact in even the most minimal of iconography.
