To follow through with the branding and live up to the Drury Hotels reputation, we worked in two-week sprints with dev teams to iteratively push new designs live as they were approved. From rebuilding pages with new designs to ensuring functionality across all devices, we created, organized and tested, increasing online presence, improving ratings, and, most of all, enhancing and simplifying the booking experience.
The result was a streamlined, eye-catching, new user experience that makes booking a delight.
Known for always going the extra mile to make guests happier and their journeys easier, Drury Hotels rebranded with the platform, “Travel Happy.” While the actual hotel experience exemplified this completely, the online experience was technologically behind. Dovetail stepped in to update this. The first step was to reimagine the experience and bring the branding to life online.
Working with the Drury Hotels team, we endeavored to truly know the hotel guests, backwards and forwards. To achieve this, user personas were first developed to guide the process — these would fuel the conceptual and creative approaches taken. From there, we deconstructed the site experience, reimagining and reworking it with a visual language that paired up with and reinforced the new branding. Through both the UX and UI, the idea of “Travel Happy” was brought to life throughout the entire site and across all touchpoints, including messaging, imagery and functionality.
