Ezra Brooks — Luxco
When you call yourself the best whiskey for the moment, you need to back it up… that moment was a time for reimagining.
Located in historic Bardstown, Kentucky, is a place called Lux Row Distillers. Part of the legendary tradition and heritage of the Kentucky Bourbon Trail, Lux Row Distillers is home to Ezra Brooks, a rich collection of bourbon offerings. When the Ezra Brooks team wanted to deliver their brand story and message, they reached out to Dovetail. Together, the collected crew recognized the challenge that lay before them… standing above the crowd of louder, more recognized brands populating the bourbon landscape, while also standing just far enough apart to appeal to a very discerning consumer.
