Research in tow, we created a completely refreshed brand positioning and platform, as well as a fully-integrated marketing campaign, all based around the statement: Soar Higher.
Located along the tree-lined streets of Clayton, Missouri, just a stone’s throw from beautiful Forest Park, Fontbonne University offers both a rich history and a robust curriculum.
Still, due to outdated branding and a lack of marketing support, this beloved institution was facing declining awareness and falling enrollment.
Committed to reenergizing the university and repositioning their branding, Fontbonne leadership reached out to Dovetail. Shortly after being named agency-of-record, we took a deep dive, executing key stakeholder interviews and a brand awareness survey.
