What we found was a common thread that connected them: memories.
Yes, the sheer, awe-inspiring nature of the Arch draws people toward it, but it is the memories that stir within that truly resonate. One by one, visitors told incredible stories about their experiences with the Arch, and shared that they felt compelled to journey back and experience it again with others.
It was this invaluable insight that led us to the creation of the Arch’s new brand platform: See Differently. And with this reimagined platform, we endeavored to bring it to life with a newly designed identity system.