Hager

Celebrating a Story 175 Years in the Making

For any company, 175 years is an incredible milestone. For Hager Companies, that milestone was even more momentous because the company was still, with a sixth generation in place, operating as it always had: a family business. Known for an unchanging commitment to quality in the manufacturing of hinges, door hardware, and innovative electronic access control, Hager Companies wanted to mark their 175 years the right way… they just needed a reimagining.

Through archival research, along with numerous conversations with the Hager family, the core idea came to the surface: from generation to generation, the company has existed through incredible triumph, as well as amazing challenges, all through the heartfelt connection that comes from family. In partnering together, Hager Companies and Dovetail developed a platform, “Generations of Excellence,” that referenced not only the quality products Hager manufactured, but the boundless spirit that has been part of the company from its inception to this very day.

With that, the team concepted several ways to acknowledge the anniversary. From the outset, a logo would be created to properly mark all branding and messaging, as well as the website. Then, the team went to work digging through the 175-year company history to find the best way to tell their story across several platforms, both traditional and modern.

Fortified with 175 years of history, stories, and archives of images, Dovetail created an immersive video featuring custom animation and voiceover that told the history of Hager, blog content highlighting the history, social media templates, a calendar, with a month by month journey through time, and trade-show graphics that included interactive display that utilized the latest in augmented reality technology.

A testament to the triumph of tenacity and the foundations of family, Hager Companies celebrates 175 years with a reimagined brand experience, while moving forward into a bold, innovative future. For the generations before, and the generations to come… the heritage of Hager grows ever greater, and the heart of Hager beats ever stronger.