Holland

A Better Way to Build

In 1986, Bruce Holland started Holland Construction Services with the mission of changing the definition of what a construction company can truly be. He achieved this through integrity, trust, and transparency in every capacity and with every individual. Since then, across the St. Louis region and throughout the Midwest, Holland Construction Services has built something greater than the structures they create: true partnerships. What they needed help in, was reimagining a well-known and widely respected brand that stood out and elevating it even higher.

With a similar view on the importance of partnerships, Dovetail joined forces to bring everything that was so great, so admired, and so well-spoken of about Holland to the surface so it could be shared and properly represented in the business landscape. This started with research, interviews, concepting, writing, and designing, all to lead to the brand platform:

A Better Way to Build.

From there, the Dovetail team worked to create brand guidelines, featuring an expanded color palette, typography, photography, iconography, and copywriting, all developed to retain the core values of Holland and to stand out among the competition.

Since those initial creative milestones,

Dovetail has continued to bring Holland’s platform and messaging to numerous audiences from social media to corporate brochures, narrative videos to print ads, internal publications to a fully redesigned website.

Today, Holland and Dovetail continue to deliver the messaging, branding, capabilities and core values that have been a mainstay of Holland since their inception in 1986.