IndyGo logo with a bus stop in the background graphic of IndyGo brand square


Connecting Indianapolis to
economic and cultural
opportunities through safe,
reliable, and accessible
mobility experiences.

IndyGo, a Municipal Corporation of Indianapolis — Marion County, engaged Dovetail on a complete website rebuild and redesign project. As the largest public transportation provider in the state of Indiana delivering nearly 10 million passenger-trips each year, IndyGo was looking for a new website that would improve upon the overall online user experience for new and experienced riders alike.
IndyGo website design on a smartphone and desktop computer

The website was reimagined and developed to focus on the two main pieces of the IndyGo rider experience — trip planning and real-time bus tracking.

Our team designed a solution that intuitively and efficiently leads riders to the real-time data they are looking for through a series of calls-to-action, sidebar widgets and homepage modules.

We also integrated both new and existing real-time data and fares technologies, allowing riders to plan their trip on current routes as well as on the new Bus Rapid Transit (BRT) system before it launched. These forward-thinking technological integrations helped create excitement around the increased mobility options IndyGo was launching and enabled riders to adequately prepare for the changes in the IndyGo system.

IndyGo mobile page designs on various smartphones

Other milestones for the site rebuild included:

  • Mobile-first design, ensuring that on-the-go riders can easily access and view the trip data in real time.
  • Proactively communicating updates surrounding ongoing and future BRT projects by combining ancillary websites into
  • Infused rider-friendly tone of voice across the site.
  • Ensured ease of use and accessibility across all platforms and devices for individuals of all abilities, meeting WCAG 2.1 compliance standards at the A and AA levels.
IndyGo website page design on an angle

Additional Brand Studies

We believe every brand has ownable positioning, even if it doesn’t seem obvious.
Below are more of our selected brands reimagined for future success.