IndyGo
Connecting Indianapolis to
economic and cultural
opportunities through safe,
reliable, and accessible
mobility experiences.
Connecting Indianapolis to
economic and cultural
opportunities through safe,
reliable, and accessible
mobility experiences.
The website was reimagined and developed to focus on the two main pieces of the IndyGo rider experience — trip planning and real-time bus tracking.
Our team designed a solution that intuitively and efficiently leads riders to the real-time data they are looking for through a series of calls-to-action, sidebar widgets and homepage modules.
We also integrated both new and existing real-time data and fares technologies, allowing riders to plan their trip on current routes as well as on the new Bus Rapid Transit (BRT) system before it launched. These forward-thinking technological integrations helped create excitement around the increased mobility options IndyGo was launching and enabled riders to adequately prepare for the changes in the IndyGo system.
Other milestones for the site rebuild included:
We believe every brand has ownable positioning, even if it doesn’t seem obvious.
Below are more of our selected brands reimagined for future success.