Kent Precision Foods Group
Producer of personal
nutrition solutions
for healthcare providers
and patients
Producer of personal
nutrition solutions
for healthcare providers
and patients
With goals to strengthen brand perception and enhance market share, Thick-It enlisted Dovetail to conduct a comprehensive brand audit which resulted in refreshed brand positioning and an ingredient-based master brand architecture strategy.
The evolved logo and packaging visually communicate the new brand position. We also launched a new product line to speech language pathologists, dieticians, nurses and caregivers that included sell sheets, white papers, and training decks.
Together, we formulated a new, more compassionate brand voice and marketing elements that differentiate Thick-It in a way that instills dignity and confidence—something we all need to fully enjoy life.
We believe every brand has ownable positioning, even if it doesn’t seem obvious.
Below are more of our selected brands reimagined for future success.