graphic of LandlordStation brand wide banner graphic of LandlordStation brand square


A complete toolbox of solutions
for independent landlords
and property managers.

Refining a robust suite of property management tools into a single user touchpoint. LandlordStation takes property management and makes it simple. Offering a complete toolbox of solutions for independent landlords and property managers to list, screen, manage documents and process payments, LandlordStation is a one-stop shop.
LandlordStation logo wide
LandlordStation website pages on desktop and laptop computers

The challenge was to take the vast array of capabilities and present them in a way that would allow users to easily navigate the web-based platform and find the tools for their specific needs.

Dovetail started at the beginning by developing a new logo that would work towards streamlining the experience while simultaneously embodying the toolbox motif. From there, the team set out to distill LandlordStation’s offerings and present them in a web design that would focus on the features and benefits of each, along with language that was refined to present LandlordStation with a more conversational tone.

Today, LandlordStation offers independent landlords and property managers a clean, concise experience that takes the guesswork out of finding the right tools.

LandlordStation website page designs on mobile devices
LandlordStation brand guide sheet showing an image, colors and graphics

Additional Brand Studies

We believe every brand has ownable positioning, even if it doesn’t seem obvious.
Below are more of our selected brands reimagined for future success.