Logan University

Training the healthcare leaders of tomorrow, this university sought awareness today.

In the heart of Chesterfield, MO, stands an award-winning and nationally renowned university that draws talent from every state and multiple countries. Yet, even neighbors didn’t really know much about Logan University. Since 1935, Logan has been recognized as an outstanding chiropractic school, offering seven degrees, including Bachelors, Masters and Doctoral programs, as well as becoming an international force in health sciences, providing educational opportunities with the potential to shape the landscape of health care. But Logan knew it didn’t matter, if nobody knew about Logan.

Research, research, research… and research some more.

When Dovetail joined forces with Logan in 2017, we did a lot of research. A lot of interviews. And a lot of brainstorming. With a solid understanding of the functional and emotional benefits associated with the university, Dovetail unveiled the Logan brand platform: Logan University, Leaders Made. Rooted in foundational truths and strengths of the university, Leaders Made opens the door to new audiences, allows students to create meaningful experiences with the brand, and allows us to push the boundaries of awareness.

Logan University website design on a smartphone and a desktop computer

With a new brand look and feel in place, we began identifying the key communication channels that could take Leaders Made to the masses, starting with the website.

Working together, Logan and Dovetail embarked on a top-to-bottom rebuild. The existing site was transformed to provide prospective students with an attractive, highly navigable, responsive website that works seamlessly on all devices. To communicate the new brand, we established the website as a content hub to facilitate storytelling and to establish Logan as a thought leader in chiropractic and health sciences.