Mark Andy

Known as a global leader in label printing technology…

Mark Andy needed their brand to reflect the broad scope of their global capabilities. That’s where we came in...

Even after 75 years as a pioneer of the graphic arts and printing industry, Mark Andy has never been content to rest on their success. In addition to their press manufacturing prowess, Mark Andy is a full lifecycle solutions partner, providing label printers with everything from consultation, customization and installation to training, service and pressroom supplies.

So, they turned to Dovetail to align their marketing communications to reflect the full scope of their equipment and service offerings.

Crystalizing their many capabilities into just a few words, we articulated their brand promise, establishing Mark Andy as the label and packaging industry’s Total Solutions Partner.

In a relationship spanning the course of 20 years, Dovetail has helped this industry innovator stand out worldwide in a highly competitive field with brand positioning, marketing strategy, trade show support, product videos, print ads and collateral, emails, web, digital, and more.

Together, Dovetail and Mark Andy

have launched a number of game-changing product lines, including the award-winning Performance Series press and the innovative hybrid Digital Series press.