Spectrum Brands — Nature's Miracle

Working closely with the Nature’s Miracle team, Dovetail developed several concepts that were built upon the power of levity — especially when it came to messy situations — that would speak to the power of Nature’s Miracle in multiple formats, across many channels. After initial presentations and conversations, the team came back with a campaign that would build and expand on the messaging, “Trust the Miracle^®.” Considering the near universal acclaim and 5-star reviews the product has been bestowed, both online and at a number of retailers, the revised campaign platform came to light:

This included storyboarding, casting, location scouting, sourcing a director, assembling a crew, set design, editing, and post-production. Next, we created the first piece in what would be a comprehensive campaign that featured everything from TV spots to photography, pre-roll units to digital and social ads, each one reinforcing the message, “Become a Believer!”