Royal Canin

Inspired by pet health and driven by the science of tailored nutrition, this brand wanted to share the knowledge…

Since 1968, Royal Canin has adhered firmly to their mission of improving the health of cats and dogs through nutrition — it’s the foundation of everything they do. From collaborating with leading scientists, to working directly with a network of esteemed veterinarians and behavioral experts, to maintaining an ongoing dialogue with cat and dog owners around the world, Royal Canin has formulated a vast selection of precise nutritional solutions for pets. Partnering closely with Royal Canin and their team, we set out to learn everything we could about the brand. We understood the significance of delivering such an important message. We also knew that, to capture such a rich and complex story, it needed to be clear and concise, speaking directly to the intended audience.
Royal Canin kitten and trade show signs

From large display pieces at tradeshows and in clinics to guides and booklets, from an informative series of pet care videos to interactive web experiences to social efforts benefitting animal shelters, Dovetail delivers Royal Canin’s core message: improving the health of cats and dogs through nutrition.

Royal Canin Puppy Care Guide
Royal Canin Cat2Vet playbook and other collateral

Additional Brand Studies

We believe every brand has ownable positioning, even if it doesn’t seem obvious.
Below are more of our selected brands reimagined for future success.