Shock Top — Anheuser-Busch Companies, LLC
When a brand of renowned refreshment was ready for a reawakening, on- and off-premise, the recipe was simple: reimagine it…
When a brand of renowned refreshment was ready for a reawakening, on- and off-premise, the recipe was simple: reimagine it…
Energizing the colors and applying them to a painted wood background gave a tactile sense of refreshment.
Messaging moved to a place that was more conversational and inclusive. And the “wedgehead” icon stood out, loud and proud, once again. Now, when consumers spot Shock Top, they immediately see an opportunity for livin’ on the wedge.
We believe every brand has ownable positioning, even if it doesn’t seem obvious.
Below are more of our selected brands reimagined for future success.