SLUCare Physician Group
Innovative healthcare. A collaborative approach. Reimagined branding.
Innovative healthcare. A collaborative approach. Reimagined branding.
Empowering patients with the latest in advanced medicine and a collaborative approach to care.
The launch spots featured SLUCare physicians interacting with their patients and doing what they do best — listening — which is the embodiment of Informed Medicine.
Informed Medicine 2.0
To extend the campaign, we reimagined the idea of Informed Medicine to center around a patient’s perspective. If you encounter a potential medical issue, where do you go first? The internet. In the spots, a simple search, escalates to frantic typing with a finely-tuned audio bed of chaotic sound effects. The tension turns to a serene state of calm when the patient finds SLUCare Physician Group, illustrating that SLUCare has the informed answers you need, and the compassionate care to accompany it, during those uneasy moments.
We believe every brand has ownable positioning, even if it doesn’t seem obvious.
Below are more of our selected brands reimagined for future success.