Metro is your way to go
This is where Dovetail comes in…
we pitched and were chosen among several competitors to rebrand Metro – with a refreshed logo, tagline and cohesive brand system for their sub-brands. We started with research – conducting key stakeholder interviews learning that the current logo,
while recognizable, was in need of an update. This was the perfect opportunity for Dovetail to leverage the rebrand to push Metro into the future and reflect its growth and innovation while honoring its 50-year legacy and community of support.
Dovetail did this by evolving the existing brand identity and created the new tagline – your way to go!
The logo refined and perfected the hub and spoke design to resonate more with the wheel it was originally intended to be in the previous iteration. Dovetail embraced an expanded color palette by adding shades of orange that brought a friendly, cheerful confidence to the logo.
The broad color palette allowed Dovetail more range while including the other logos within their brand architecture.
In addition to the logo creative and tagline, Dovetail designed bus shelters, bus wraps, signage, badges and swag to bring the colors of the Metro spectrum to the streets and communities of Cincinnati.
“
What is a brand? In its simplest form, a logo. But hopefully, it also evokes an emotional response, makes a connection to the customer, and stands as a readily identifiable promise of quality and performance.
That’s what Dovetail delivered to Metro for its recent rebranding. They listened to us, our stakeholders, and our customers and presented us with a brand evolution that is fun, updated, and more important, checks all the boxes in defining our new service offerings and pledge of an improved customer experience.
Whether you’re looking for a totally new brand or an update, let Dovetail tell your story!
”
Dave Etienne
Director of Marketing
We believe every brand has ownable positioning, even if it doesn’t seem obvious.
Below are more of our selected brands reimagined for future success.