St. Louis Lambert International Airport

Surveys were soon sent to travelers, and, after extensive analysis of quantitative research, the team worked to create a message that would not only speak to the travelers, but also speak for the many, many staff, employees, and personnel who made St. Louis Lambert International Airport more than just a stopping point.

With that, Dovetail created the platform: Every Day We’re HuSTLing.

In order to implement this campaign efficiently, Dovetail expanded the messaging landscape, utilizing existing space that St. Louis Lambert International Airport had available. This included TV screens by gates, luggage carts, signage around baggage claim, geo-targeted ads, and much more.

Now, people can be assured that everyone they encounter at the airport is dedicated to giving them an indelible travel experience.

“Flyness” (or the variation “to be fly”) is defined as stylish, posh, cool, amazing, awesome. Featuring the tagline “Celebrating 100 Years of Flyness”, the 100th anniversary campaign is not only an overview of the rich, important history and milestones of STL, but also a journey through time and history itself, which shows off where the airport has been, points to where it’s going, and celebrates just how “fly” they’ve been all along.

Tying the different decades together, the Dovetail team created a series of custom logos, each embodying an era of “Flyness,” to be used in videos and throughout the promotion.

Dovetail has been tasked with creating eye-catching and effective messaging for this high-profile fundraiser. We needed to develop a strategy that would build awareness for the event, drive revenue growth, and attract more sponsors to the Art & Culture Program year over year.

Your Ticket to Candyville perfectly complemented the event’s artistic partner, Third Degree Glass factory. We also developed visually stunning collateral and materials — including tickets, posters, invitations, and much more — to help create buzz and excitement leading up to the big night.

We believe every brand has ownable positioning, even if it doesn’t seem obvious.
Below are more of our selected brands reimagined for future success.