Built around STL’s airport code and service culture, and the general St. Louis community, the campaign introduced a colorful new voice that was grounded and unmistakably local. The messaging system translated directly into environmental graphics throughout the terminal, creating a distinct, ownable experience that travelers could feel in real time.
As STL invested in infrastructure and modernization, the opportunity was clear…
The airport needed a more cohesive public presence that was bold enough to reflect its transformation and human enough to connect with travelers, stakeholders, and the community it serves. Over the course of a multi-year partnership, Dovetail has helped STL evolve every aspect of its communications, from brand and campaigns to website, video, and event design.
