Surveys were soon sent to travelers, and, after extensive analysis of quantitative research, the team worked to create a message that would not only speak to the travelers, but also speak for the many, many staff, employees, and personnel who made St. Louis Lambert International Airport more than just a stopping point.
With that, Dovetail created the platform: Every Day We’re HuSTLing.
In order to implement this campaign efficiently, Dovetail expanded the messaging landscape, utilizing existing space that St. Louis Lambert International Airport had available. This included TV screens by gates, luggage carts, signage around baggage claim, geo-targeted ads, and much more.