Choice Merchant Solutions delivered seamless omni-channel payment offerings for merchants and advanced business management tools.
What they lacked, however, was an identity that resonated or a look that stood out. So, they added something new to their portfolio: Dovetail reimagining.
With an entire suite of modern, expertly built payment solutions, Choice Merchant Solutions was designed with a customer-first approach to accelerate payments for merchants and power growth for their partners. They pride themselves on making it easy for ISO/Agents and ISVs to grow their businesses with confidence. But they also recognized that, despite their excellence, their identity was not helping them stand out in the crowded payments solutions landscape, so they banded together with Dovetail.
We immediately went to work, redeveloping their brand positioning and strategy. Utilizing Dovetail’s REV process we set out to analyze, decode, and decipher all we could about Choice Merchant Solutions. The first thing all parties agreed upon? Change the name. Through concepting and creative development, Dovetail presented options, ranging from on-the-nose to even a little out there, leaving no creative avenue unexplored.
From this exercise, Choice Merchant Solutions became Vendara.
With this new identity, we worked to rebrand and relaunch all marketing efforts, including positioning, messaging, logo and design work. Next, Dovetail went into overdrive to deliver an enormous assembly of tradeshow tools and signage that would herald this relaunch directly in the path of the ideal audience.
After that, we shifted into creating and crafting several ancillary tools to spread the word, including social media, collateral, an exciting landing page, email marketing, even videos, all designed to capture the attention of merchants, ISO/Agents, and ISVs.
Today, Vendara is widely known and viewed as the premiere resource for optimizing payment processing revenue, manages risk exposure and compliance, and invests in feature-rich technology and the industry’s top talent.
We believe every brand has ownable positioning, even if it doesn’t seem obvious.
Below are more of our selected brands reimagined for future success.