Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Dovetail: We help unlock growth by solving business challenges creatively through brand, marketing and digital experiences. Creative Impact, Real Results. ## Sitemaps [XML Sitemap](https://dovetail-stl.com/sitemap_index.xml): Includes all crawlable and indexable pages. ## Posts - [Hyper-Personalization in Advertising:</br>Helpful or Creepy?](https://dovetail-stl.com/hyper-personalization-in-advertising/): You mention to a coworker that you need some new running shoes soon. Three minutes later, every ad on your phone has apparently decided that it’s your time to start training for a marathon. - [Is There Really an Ideal Social Posting Time? </br>Your Guide to Making a Schedule](https://dovetail-stl.com/is-there-really-an-ideal-social-posting-time-your-guide-to-making-a-schedule/): Google search: “Best time to post on social media” - [AI Can Help With Your Marketing </br>But It Can’t <i>Be</i> Your Marketing](https://dovetail-stl.com/ai-can-help-with-your-marketing/): AI has become a part of the marketing process in a pretty loud way. - [Turning Vision Into Belief: </br>Helping Karla Smith Behavioral Health Tell a Story That Moves People to Act](https://dovetail-stl.com/turning-vision-into-belief-helping-karla-smith-behavioral-health-tell-a-story-that-moves-people-to-act/): Some projects are about polish. Some are about performance. And some are simply about people. - [‘Twas the Year of Dovetail </br>Our Brand 2025 Year in Review!](https://dovetail-stl.com/twas-the-year-of-dovetail-our-brand-2025-year-in-review/): On behalf of all of our Dovetailers, we ask that you indulge us for the next few minutes while we regale you with our recap of 2025, expressed via poetic voice. - [Branding to Buy-In: </br>How Marketing Agencies Shape Customer Experience](https://dovetail-stl.com/branding-to-buy-in-how-marketing-agencies-shape-customer-experience/): When you’re an agency partner, you wear a lot of hats — creative, strategic, supportive, occasionally psychic. - [“Sorry, What Did You Say?”: </br>Marketing in the Age of Short Attention Spans](https://dovetail-stl.com/sorry-what-did-you-say-marketing-in-the-age-of-short-attention-spans/): Feel like you’re scrolling and swiping faster than ever? You’re not hallucinating. - [Good Brand, Bad Habits: </br>Are These Your Marketing Red Flags?](https://dovetail-stl.com/good-brand-bad-habits-are-these-your-marketing-red-flags/): You’re cruising along, launching campaigns, posting on socials, sending emails but something feels… off. Engagement is flat. ROI is fuzzy. The marketing machine’s running, but is it working? - [For the Love of Metrics! </br>Stop Believing These 7 Marketing Myths in 2025.](https://dovetail-stl.com/for-the-love-of-metrics-stop-believing-these-7-marketing-myths-in-2025/): Your brand deserves so much better than bad advice. - [ICYMI — </br>Much Ado About Doing Good](https://dovetail-stl.com/icymi-much-ado-about-doing-good/): Dovetail’s Peek Behind the Curtain with the St. Louis Shakespeare Festival - [Hashtags Aren’t Dead — </br>Make Them Work for You in 2025!](https://dovetail-stl.com/hashtags-arent-dead-make-them-work-for-you-in-2025/): Hashtags? What year is it? - [Beer, Billboards, Big Ideas:</br>A Brief History of St. Louis Marketing](https://dovetail-stl.com/beer-billboards-big-ideas-a-brief-history-of-st-louis-marketing/): Over the last hundred years or so, marketing has come a looooong way from hand-painted signs and catchy jingles on the radio. - [Say It Like You Mean It: </br>Defining Your Brand Voice](https://dovetail-stl.com/say-it-like-you-mean-it-defining-your-brand-voice/): Sometimes you meet someone whose personality is so distinct, so clear, that you could recognize them in a crowd simply by hearing their voice. - [Cracking the Code:</br>Mastering Google’s 2025 Algorithm Update](https://dovetail-stl.com/cracking-the-code-mastering-googles-2025-algorithm-update/): Well, Google. You’ve really done it again. - [Swipe Right:</br>Building Your Brand’s Love Story](https://dovetail-stl.com/swipe-right-building-your-brands-love-story/): People don’t just fall in love with products. Unless you have some magical miracle item in your back pocket, people are falling in love with the brands behind the products, too. - [Your 2025 Guide to </br>Creating Landing Pages That Simply Land](https://dovetail-stl.com/your-2025-guide-to-creating-landing-pages-that-simply-land/): Picture this: a potential customer/client clicks on your page off of an ad (or off of Google), intrigued by your promise of . They arrive on your landing page… and then? Well, that depends on how well you’ve crafted your digital first impression. - [East St. Louis School District](https://dovetail-stl.com/east-st-louis-school-district/): A school district known for excellence in everything, East St. Louis was looking to broaden its message as a means of teacher and faculty recruitment, as well as an opportunity to show the positive aspects of the district and their many esteemed accolades. - [The Right Way to Choose a Marketing Agency </br>(and Why Local Might Be Your Best Bet)](https://dovetail-stl.com/right-way-to-choose-marketing-agency-local-might-be-your-best-bet/): Picking the right marketing agency can feel overwhelming. - [EOY Marketing Hustle </br>Your Playbook for 2025 Prep](https://dovetail-stl.com/eoy-marketing-hustle-your-playbook-for-2025-prep/): ‘Tis the season for holiday parties, New Year resolutions, and — if you’re in the marketing game — some serious planning. - [Staying Trendy Without Breaking a Sweat: </br>Dovetail’s Guide to Trends and Pop Culture](https://dovetail-stl.com/staying-trendy-without-breaking-a-sweat-dovetails-guide-to-trends-and-pop-culture/): Ah, the world of changing trends — those elusive creatures that captivate audiences faster than you can say "TikTok dance". - [“Are You Talkin’ to Me?” </br>Discovering Your Brand’s Target Audience](https://dovetail-stl.com/are-you-talkin-to-me-discovering-your-brands-target-audience/): Finding your brand's ideal audience can feel like trying to spot a chameleon in a kaleidoscope. - [Holiday Hoopla: </br>Keeping Leads Steady During the Festive Season](https://dovetail-stl.com/holiday-hoopla-keeping-leads-steady-during-the-festive-season/): With the holidays fast approaching, you might think only retail brands get to have all the fun. - [Dressed to Impress: </br>How to Design Product Package with Personality](https://dovetail-stl.com/dressed-to-impress-how-to-design-product-package-with-personality/): Packaging design is a big deal. - [Aaaaand Action! </br>Launching Your YouTube Channel](https://dovetail-stl.com/aaaaand-action-launching-your-youtube-channel/): YouTube – where cat videos live forever and clever brands become viral legends. - [Build Bridges, Not Walls: </br>How Local Partnerships Improve Your Marketing](https://dovetail-stl.com/build-bridges-not-walls-how-local-partnerships-improve-your-marketing/): Standing out is hard! Competition is rampant! Everybody's trying to grab a piece of the same business pie. - [The Art of RFPs: </br>Talk the Talk, Win the Bid](https://dovetail-stl.com/the-art-of-rfps-talk-the-talk-win-the-bid/): Are you drowning in a sea of RFPs, unsure of how to make your response stand out? - [The New Frontier: </br>AR/VR Marketing Magic](https://dovetail-stl.com/the-new-frontier-ar-vr-marketing-magic/): Today's marketing campaigns are all about grabbing attention, holding onto it, and making a lasting impression. - [Dovetail is Hiring a New Business Growth Specialist](https://dovetail-stl.com/dovetail-is-hiring-a-new-business-growth-specialist/): We're hiring new creative talent! - [Ready, Set, Reboot!</br> Your Web Redesign Checklist](https://dovetail-stl.com/ready-set-reboot-your-web-redesign-checklist/): Thinking about giving your website a fresh coat of digital paint? Well, hang on a second. - [The New Professionalism:</br> Collaborative Marketing Revolution](https://dovetail-stl.com/the-new-professionalism-a-collaborative-marketing-revolution/): In past decades, the marketing landscape has evolved quickly, with the relationship between marketing agencies and their clients continually undergoing a transformation. - [The (Not-So-Secret) Secret Sauce</br> of Social Media Algorithms](https://dovetail-stl.com/the-not-so-secret-secret-sauce-of-social-media-algorithms/): Is social media a magical place, where some posts inexplicably skyrocket to fame while others fade into oblivion? Do videos only go viral because someone is sitting in a dark room somewhere, chanting incantations and making sacrifices? - [AI in Marketing: </br>Is There Such a Thing as Too Much?](https://dovetail-stl.com/ai-in-marketing-is-there-such-a-thing-as-too-much/): Listen, we love AI. - [Level Up! </br>Gamification in Marketing](https://dovetail-stl.com/level-up-gamification-in-marketing/): Welcome to the next level of marketing, where every campaign is an epic quest and every client is a hero! - [Beyond Social Media Content: </br>Your Endless Engagement Options](https://dovetail-stl.com/beyond-social-media-content-your-endless-engagement-options/): When you're thinking of ways to boost your brand by creating engaging content, what are the first tactics that come to mind? - [Everyone Makes Mistakes: </br>Marketing Mishaps & Lessons Learned](https://dovetail-stl.com/everyone-makes-mistakes-marketing-mishaps-lessons-learned/): Marketing professionals are shining stars, creating a company's strategy based off of their need to draw in customers, create buzz, and build brand loyalty. - [Staying Alive: </br>Problems and Solutions for Content Upkeep](https://dovetail-stl.com/staying-alive-problems-and-solutions-for-content-upkeep/): Now that you've jumped into the world of content marketing with both feet, you have the same silly giddiness as someone in a brand new, promising relationship. You're positively starry-eyed with dreams of engaging podcasts, viral social posts, and blogs that'll make your readers' hearts flutter. - [Let’s Get Personal: </br>Turning Brands Into BFFs](https://dovetail-stl.com/lets-get-personal-turning-brands-into-bffs/): Plenty of people have trust issues. - [Show ‘Em What You Got: </br>Storytelling Through Design](https://dovetail-stl.com/show-em-what-you-got-storytelling-through-design/): Words, words, words, words. - [Small Scale, Large Impact: </br>The Big World of Micro-Influencers](https://dovetail-stl.com/small-scale-large-impact-the-big-world-of-micro-influencers/): How are some small brands making such a huge splash on social media without breaking the bank? - [LOL for ROI: </br>The Power of Humor in Marketing Campaigns](https://dovetail-stl.com/lol-for-roi-the-power-of-humor-in-marketing-campaigns/): A good laugh can fix all sorts of things. - [Your Content Marketing Starter Pack: </br>Tools, Tips, and Tricks](https://dovetail-stl.com/your-content-marketing-starter-pack-tools-tips-and-tricks/): Hey, partner. If you've landed here, you're probably in one of two camps: you're a small to medium business, looking to further develop your budding content marketing plan. You've gotten started and it's going well but you're ready to add a few more tools to your belt. Or... - [Emotional Marketing: Your Brand’s Best Friend](https://dovetail-stl.com/emotional-marketing-your-brands-best-friend/): Why do we all remember that 2000’s Sarah McLachlan ASPCA ad? You know the one. - [7 Must-Dos in 2024 for St. Louis Companies to Modernize Their Marketing Efforts](https://dovetail-stl.com/7-must-dos-in-2024-for-st-louis-companies-to-modernize-their-marketing-efforts/): Not only is there a lot of rich history, but also growth opportunities in sectors such as Bioscience, Advanced Manufacturing, Agriculture, Fintech, Geospatial, and Health Innovation, to name but a few.  - [“Read the Room”:</br> Finding Your Audience and Keeping Them Close](https://dovetail-stl.com/read-the-room-finding-your-audience-and-keeping-them-close/): Picture this: You’re at a party, cracking jokes left and right. - [The Vital Role of Creativity in Digital Marketing](https://dovetail-stl.com/the-vital-role-of-creativity-in-digital-marketing-saint-louis/): In the competitive ecosystem of digital marketing, where every pixel competes for attention, creativity and ideas emerge as the cornerstone of success. - [The Content Conundrum: </br> 5 Roadblocks to Getting Started](https://dovetail-stl.com/the-content-conundrum-5-roadblocks-to-getting-started/): Content is the lifeblood of digital branding, the secret sauce of SEO, and the magic conductor of consumer engagement. - [The Last 5% – Inspiration + Discipline + Progress = Growth](https://dovetail-stl.com/last-5-percent-scott-leisler/) - [Nurturing Brands Across the Spectrum:<p>Dovetail’s Multi-Industry Marvel](https://dovetail-stl.com/nurturing-brands-across-the-spectrum-dovetails-multi-industry-marvel/): You may have heard it from us once, maybe twice. Maybe this is your first Dovetail encounter (hi, nice to meet you) and you've never heard this before. Here it comes... You know what it is... - [Brand Architecture: One Big, Happy Family](https://dovetail-stl.com/brand-architecture-one-big-happy-family/): Some examples of brand architecture are too established, too monolithic to ignore. Apple. Samsung. Insert any car brand here... - [Clarifying Your Brand’s Marketing Message](https://dovetail-stl.com/clarifying-your-brands-marketing-message/): If one thing is certain in marketing, it's that technology is changing everything, yet one principle stands out as timeless – the art of crafting a compelling narrative that captivates and connects with your audience. ## Pages - [Brand Not Standing Out](https://dovetail-stl.com/brand-not-standing-out/): If your brand feels unclear, inconsistent, or easy to overlook, we help define what makes you different, and turn it into messaging and creative that actually performs. - [Website Not Converting](https://dovetail-stl.com/website-not-converting/): If your website looks good but isn’t generating leads, we help turn it into a high-performing growth tool through strategy, messaging, and user experience that actually works. - [Marketing Not Working Strategy](https://dovetail-stl.com/marketing-not-working-strategy/): If your marketing feels busy but not effective, we turn strategy into results through brand, marketing, and digital that actually performs. - [Testimonials](https://dovetail-stl.com/testimonials/): Real Words from Real Partners - [Project Harvesting Blue](https://dovetail-stl.com/project-harvesting-blue/): "*" indicates required fields - [Brand Builders Bootcamp](https://dovetail-stl.com/brand-builders-bootcamp/): Master Your Brand Positioning at the Brand Builders Bootcamp - [Content](https://dovetail-stl.com/content-marketing/): Content and Social Media should do more than fill channels. It should drive growth. - [St. Louis Marketing Agency | Expert Marketing Services in STL](https://dovetail-stl.com/st-louis-marketing-agency/): National experience and local roots make all the difference. - [“Expressions with Lessons” by Scott Leisler](https://dovetail-stl.com/expressions-with-lessons-scott-leisler/): Some are my own, others are from books or lyrics, but for some reason or another have resonated with me based on what’s been happening in my life at that time. These are sayings of inspiration, motivation, and occasionally, cautionary reminders to guide me into the future. I’ve collected them, catalogued them… and tagged them on the walls of my basement as a way of preservation. As a lifetime artist, designer, and “retired” skateboarder, I’m drawn to big, bold graphics with an urban aesthetic. My work is inspired by street art, hieroglyphics, the beauty of imperfection and artist such as Jean-Michel Basquiat. Juxtaposition plays a big part in my design thinking and led to creating this series: I approached it with a mindset to not “overthink” the work conceptually. Instead, I set out to put paint on the canvas quickly, with a “there are no mistakes or rules punk-rock attitude.” Drips from the top are in their own control, flowing freely where they will. Around these, I added bright color pops, mixed with crisp lines, all drawn with Molotow paint markers to organize the discourse within the chaos. - [Dovetail | Leading St. Louis Branding Marketing Agency](https://dovetail-stl.com/leading-st-louis-branding-marketing-agency/): How can we help you? - [Homepage](https://dovetail-stl.com/): Creative Impact. Real Results. - [Dovetail | Top Branding Marketing Challenges ROI](https://dovetail-stl.com/top-branding-marketing-challenges-roi/): Do any of these brand and sales challenges sound familiar? - [Contact Confirmation](https://dovetail-stl.com/contact/thanks/): Thanks for reaching out! - [Page Not Found](https://dovetail-stl.com/page-not-found/): Seems as though this page has been Reimagined into something far more useful and productive. Let’s start over, shall we? - [Contact](https://dovetail-stl.com/contact/): Contact Us What are you working on? A quick conversation can go a long way. Whether your refining your brand, bringing a new idea to life, improving your digital experience, or strengthening your marketing, we're here to help. First Name*Last Name*Email* I'm interested in...*I'm interested in...Brand Strategy & ConsultingBrand Design & DigitalBrand ActivationPartnershipCareer OpportunitiesOtherCompany NamePhoneTell us a littleCan you tell us a little about your specific reason for reaching out?Consent Yes, I would like to receive emails about brand reimagination, new insights and strategy.CAPTCHA - [Case Studies](https://dovetail-stl.com/brand-studies/): Every brand has ownable positioning. Here’s how we’ve helped organizations define it and put it to work. - [Our Process](https://dovetail-stl.com/our-process/): The REV Process is a clear framework for turning strategic insight and creative thinking into measurable marketing results. - [How We Help](https://dovetail-stl.com/how-we-help/): Branding and marketing should drive growth. - [Trending Topics](https://dovetail-stl.com/trending-topics/): Trending Topics Want to tell your brand's story? Build it like a house. Read More See More Knowledge is Power Enhance Your Brand With These Articles - [Why Dovetail](https://dovetail-stl.com/why-dovetail-st-louis-marketing-agency/): Clients choose Dovetail for our approach to creativity and marketing that creates clarity, builds momentum, and turns ideas into measurable results. - [Privacy Policy](https://dovetail-stl.com/privacy-policy/): Our website address is: http://new.dovetail-stl.com. ## Services - [Brand Strategy](https://dovetail-stl.com/how-we-help/st-louis-brand-strategy-agency/): Great brands are built when strategy, story, and design fit together seamlessly. That idea is at the heart of Dovetail. - [Creative, Digital & Web](https://dovetail-stl.com/how-we-help/brand-design-digital-st-louis/): We bring brands to life by making design, campaigns, and digital experiences work together the way they should, cohesive, intentional, and built to perform. - [Marketing & Growth](https://dovetail-stl.com/how-we-help/brand-activation-agency-st-louis/): Growth happens when strategy, creativity, and execution work together. That’s how marketing moves from activity to real impact. We help organizations in St. Louis and beyond make it happen. ## Brand Studies - [St. Louis Lambert International Airport](https://dovetail-stl.com/brand-studies/st-louis-lambert-international-airport/): That relationship began with a breakthrough brand platform: Every day we’re huSTLing. - [Logan University](https://dovetail-stl.com/brand-studies/logan-university/): Research, research, research… and research some more. - [Drury Hotels](https://dovetail-stl.com/brand-studies/drury-hotels/): A big part of ensuring guests travel happy? Design that was responsive to their needs. - [Nature’s Miracle](https://dovetail-stl.com/brand-studies/natures-miracle/): Working closely with the Nature’s Miracle team, Dovetail developed several concepts that were built upon the power of levity — especially when it came to messy situations — that would speak to the power of Nature’s Miracle in multiple formats, across many channels. After initial presentations and conversations, the team came back with a campaign that would build and expand on the messaging, “Trust the Miracle®.” Considering the near universal acclaim and 5-star reviews the product has been bestowed, both online and at a number of retailers, the revised campaign platform came to light: - [The Bar Plan](https://dovetail-stl.com/brand-studies/the-bar-plan/): With a mindful eye to perceptions, both internally and externally, as well as the realities of the digital world of today, Dovetail conducted extensive research to determine the competitive strengths of The Bar Plan. From these learnings, a new brand platform was developed: - [Chadron State College](https://dovetail-stl.com/brand-studies/chadron-state-college/): The Solution - [Vendara](https://dovetail-stl.com/brand-studies/vendara/): With an entire suite of modern, expertly built payment solutions, Choice Merchant Solutions was designed with a customer-first approach to accelerate payments for merchants and power growth for their partners. They pride themselves on making it easy for ISO/Agents and ISVs to grow their businesses with confidence. But they also recognized that, despite their excellence, their identity was not helping them stand out in the crowded payments solutions landscape, so they banded together with Dovetail. - [AMICSTL](https://dovetail-stl.com/brand-studies/amicstl/): It’s bold. - [Connect Transit](https://dovetail-stl.com/brand-studies/connect-transit/): Dovetail’s Approach - [ADDMAN](https://dovetail-stl.com/brand-studies/addman/): Starting with our REV process (Relevance/Evolution/Value), we began by conducting key stakeholder interviews and customer surveys to drill down to the truths and insights of ADDMAN and their corporate extensions to discover what made them truly unique. - [University of Health Sciences and Pharmacy](https://dovetail-stl.com/brand-studies/uhsp/): So how did we do it? - [Holland](https://dovetail-stl.com/brand-studies/holland/): With a similar view on the importance of partnerships, Dovetail joined forces to bring everything that was so great, so admired, and so well-spoken of about Holland to the surface so it could be shared and properly represented in the business landscape. This started with research, interviews, concepting, writing, and designing, all to lead to the brand platform: - [Madison County Transit – Ridefinders](https://dovetail-stl.com/brand-studies/madison-county-transit-ridefinders/): That’s where Dovetail came in. - [Southwest Ohio Regional Transit Authority – Metro](https://dovetail-stl.com/brand-studies/southwest-ohio-regional-transit-authority-metro/): This is where Dovetail comes in… - [Mark Andy](https://dovetail-stl.com/brand-studies/mark-andy/): Crystalizing their many capabilities into just a few words, we articulated their brand promise, establishing Mark Andy as the label and packaging industry’s Total Solutions Partner. - [Missouri Employers Mutual](https://dovetail-stl.com/brand-studies/missouri-employers-mutual/): Accolades - [Gateway Arch](https://dovetail-stl.com/brand-studies/gateway-arch/): What we found was a common thread that connected them: memories. - [RentPayment](https://dovetail-stl.com/brand-studies/rentpayment/): For the payees, RentPayment is a groundbreaking hub that simplifies collecting, processing, and depositing payments. - [Shock Top](https://dovetail-stl.com/brand-studies/shock-top/): Energizing the colors and applying them to a painted wood background gave a tactile sense of refreshment. - [Hager](https://dovetail-stl.com/brand-studies/hager/): Through archival research, along with numerous conversations with the Hager family, the core idea came to the surface: from generation to generation, the company has existed through incredible triumph, as well as amazing challenges, all through the heartfelt connection that comes from family. In partnering together, Hager Companies and Dovetail developed a platform, “Generations of Excellence,” that referenced not only the quality products Hager manufactured, but the boundless spirit that has been part of the company from its inception to this very day. - [Royal Canin](https://dovetail-stl.com/brand-studies/royal-canin/): From large display pieces at tradeshows and in clinics to guides and booklets, from an informative series of pet care videos to interactive web experiences to social efforts benefitting animal shelters, Dovetail delivers Royal Canin’s core message: improving the health of cats and dogs through nutrition. - [Priority Technology Holdings](https://dovetail-stl.com/brand-studies/priority-technology-holdings/): Taking Commercial Payments to the Next Level - [Ascent](https://dovetail-stl.com/brand-studies/ascent/): With stacks of interviews and mounds of research documents, we started the creative process the way we start any branding reimagining: with the brand’s positioning. The brand positioning, or as it’s more widely known, the brand tagline… - [LandlordStation](https://dovetail-stl.com/brand-studies/landlordstation/): The challenge was to take the vast array of capabilities and present them in a way that would allow users to easily navigate the web-based platform and find the tools for their specific needs. - [American Optometric Association](https://dovetail-stl.com/brand-studies/american-optometric-association/): Dovetail conducted extensive quantitative research in order to grow membership. - [SLUCare Physician Group](https://dovetail-stl.com/brand-studies/slucare/): Empowering patients with the latest in advanced medicine and a collaborative approach to care. - [Ezra Brooks – Luxco](https://dovetail-stl.com/brand-studies/ezra-brooks/): This initiative started with Dovetail immersing themselves into the Ezra Brooks story and iconography. - [ProBiora Health](https://dovetail-stl.com/brand-studies/probiora-health/): The team at ProBiora wanted to spread the word on their oral-care probiotic and the patented formula that made it so effective in oral-care and overall systemic health. - [Allegro Senior Living](https://dovetail-stl.com/brand-studies/allegro/): To fully appreciate and understand the scope of work needed, along with deference to the emotional aspects that could accompany such a life-changing move, Dovetail knew that full immersion was necessary. What followed was a sprint of cross-country community visits, extensive interviews with key stakeholders, rounds of assessment, and thorough analysis of research… - [Talk About It](https://dovetail-stl.com/brand-studies/talk-about-it/): Talking About It Works - [USA Mortgage](https://dovetail-stl.com/brand-studies/usa-mortgage/): The Home of Possibility - [IndyGo](https://dovetail-stl.com/brand-studies/indygo/): The website was reimagined and developed to focus on the two main pieces of the IndyGo rider experience — trip planning and real-time bus tracking. ## Team Members - [Scott Leisler](https://dovetail-stl.com/team/scott-leisler/) - [Vinnie Schneider](https://dovetail-stl.com/team/vinnie-schneider/) - [Jennifer Schmid](https://dovetail-stl.com/team/jennifer-schmid/) - [Hunter Lansche](https://dovetail-stl.com/team/hunter-lansche/) - [Jennifer Anania](https://dovetail-stl.com/team/jennifer-anania/)