Within every great enterprise
is a great brand.
Within every great brand
is a great story.
And, for customers, that story features three key plot
points: it’s Relevant, Evolutionary and Valuable.
Brand growth requires a growth mindset, taking an honest assessment of where your brand is now and where you would like it to go. To do this we utilize a thorough and proven process we call “REV.”
Our REV brand process allows us to uncover the truths and insights that make your brand unique. We study your customers — their expectations, their motivations. Then, we work to reimagine your brand’s story and give it new life based on your authentic brand equities and essence.
Relevance Stage
The first stage in our process involves research and discovery. We dig into the archives, we trace the history, we become obsessed with all aspects of the who, what, when, where, why and how of your brand and your customers. This is the Relevance Stage.
Research & Analysis
Corporate & Brand Audit
Key Stakeholder Interviews
Awareness & Perception Studies
Focus Groups/One-on-Ones
Who You Are
What You Do
Why It Matters
How You’re Different
Evolution Stage
In the second stage, we begin the development of brand positioning, defining your brand design and creative assets, along with a comprehensive marketing plan to successfully achieve brand marketing goals. In this Evolution Stage, your brand is reimagined to accelerate future growth.
Brand Manifesto
Brand Platform
Brand Personality
Audience & Persona Development
Content Development
Identity Design Systems
Brand Guidelines
Brand Campaign
Web & Digital Assets
Video & Motion
Marketing Strategies & Tactics Defined
Digital Strategies Outlined
Lead Gen & Media Plan
Annual Calendar & Budget
Value Stage
The third stage — the part of our process we call the Value Stage — is where activation meets your reimagined new brand. It is at this point where we launch the reimagined brand internally, with all key brand ambassadors, so they can embrace it and tell the brand story effectively. An external brand launch follows to unveil your new brand and execute the marketing plan. We continually measure the effectiveness of the launched plan via KPIs we mutually agree to, in order to optimize it for the greatest success.
Internal Audience
External Audience(s)
Ongoing KPI reporting
Plan Refinement
Testing of New Strategies
Each stage of REV represents the key plot points
of your brand, your story and your customers’ expectations:
it’s relevant to them, it’s evolutionary to their life
and it is absolutely valuable.