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OUR REV PROCESS

Within every great enterprise
is a great brand.
Within every great brand
is a great story.

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And, for customers, that story features three key plot
points: it’s Relevant, Evolutionary and Valuable.

Brand growth requires a growth mindset, taking an honest assessment of where your brand is now and where you would like it to go. To do this we utilize a thorough and proven process we call “REV.”

Our REV brand process allows us to uncover the truths and insights that make your brand unique. We study your customers — their expectations, their motivations. Then, we work to reimagine your brand’s story and give it new life based on your authentic brand equities and essence.

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Our Rev Process

Relevance Stage

The first stage in our process involves research and discovery. We dig into the archives, we trace the history, we become obsessed with all aspects of the who, what, when, where, why and how of your brand and your customers. This is the Relevance Stage.

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Relevance Stage

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Understanding & Discovery

Yields: Insights for Positioning

Research & Analysis

Corporate & Brand Audit

Key Stakeholder Interviews

Awareness & Perception Studies

Focus Groups/One-on-Ones

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Positioning for Unique Value

Yields: Ownable Value Proposition

Who You Are

What You Do

Why It Matters

How You’re Different

OUR REV PROCESS

Evolution Stage

In the second stage, we begin the development of brand positioning, defining your brand design and creative assets, along with a comprehensive marketing plan to successfully achieve brand marketing goals. In this Evolution Stage, your brand is reimagined to accelerate future growth.

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Evolution Stage

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Brand Story Development

Yields: Articulation of Positioning

Brand Manifesto

Brand Platform

Brand Personality

Audience & Persona Development

Content Development

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Brand Design & Expression

Yields: Brand ID and Creative Assets

Identity Design Systems

Brand Guidelines

Brand Campaign

Web & Digital Assets

Video & Motion

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Brand Marketing Plan Development

Yields: Comprehensive Plan for Launch & Ongoing Support

Marketing Strategies & Tactics Defined

Digital Strategies Outlined

Lead Gen & Media Plan

Annual Calendar & Budget

Our Rev Process

Value Stage

The third stage — the part of our process we call the Value Stage — is where activation meets your reimagined new brand. It is at this point where we launch the reimagined brand internally, with all key brand ambassadors, so they can embrace it and tell the brand story effectively. An external brand launch follows to unveil your new brand and execute the marketing plan. We continually measure the effectiveness of the launched plan via KPIs we mutually agree to, in order to optimize it for the greatest success.

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Value Stage

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Brand Launch

Yields: Activation of Brand

Internal Audience

External Audience(s)

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Optimize & Measure

Yields: Data & Optimization of Plan

Ongoing KPI reporting

Plan Refinement

Testing of New Strategies

Our Rev Process

Each stage of REV represents the key plot points
of your brand, your story and your customers’ expectations:
it’s relevant to them, it’s evolutionary to their life
and it is absolutely valuable.