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“Read the Room”:
Finding Your Audience and Keeping Them Close

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Picture this: You’re at a party, cracking jokes left and right.

You’re telling some real zingers; the best in your arsenal. You’ve trained for this your whole life. Someone should be recording this, people will be talking about this for years—do you think SNL will call you directly or will they have someone reach out via email?

Crickets, not a chuckle. No. No, wait. How could this be? Awkward, right? Well, that’s kind of what it feels like when your marketing content hits the wrong audience—minus the sympathetic pat on the back from your buddy.

In the bustling digital rumble-bumble that is today’s online market, “reading the room” isn’t just about knowing which jokes will land. It’s understanding if the room (aka your audience) is actually into what you’re selling, or if you’re just the guy talking about the intricacies of fine wine fermentation at a college beer pong championship.


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The Marketing Party Faux Pas

We’ve all been there. Pushing content day in and day out, pouring money into paid ads like it’s going out of style, but the traction? It’s like a ghost town. The reason? You might be serenading the wrong crowd.


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Understanding your audience isn’t a one-and-done deal; it’s a continuous conversation—a party that never stops, if you will.

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Here’s the scoop:

Mismatched Audience:

When your audience already has established preferences but gets presented with something totally different… well, you’re bringing a plastic ukulele to your big guitar solo—no matter how talented you are, if your audience is expecting Eric Clapton and you show up, there’s no encore.

The Echo Chamber Effect:

Sometimes, in trying to resonate with our audience, we end up just bouncing ideas back and forth in an echo chamber, missing out on fresh, engaging perspectives that could attract a wider crowd. “But everyone agrees that this is a great idea!” Yeah, buddy, because you’re just talking to yourself. You’re the only person standing in the room. Are you okay?


Finding Your Crowd with A Little Help

Now, you might be wondering, “How do I find the right room?” Enter: Dovetail, your friendly St. Louis marketing agency. Your producers, roadies, and bouncers rolled into one, ensuring you get to the right audience, with the right message, at the right time.


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Keeping the conversation going is key.

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Audience Analysis

Like your buddy who knows everyone at the party, an agency can help you understand who’s who, using data, research, and a sprinkle of marketing magic to pinpoint exactly who your target audience is.

Strategic Content Deployment

We’re the master of ceremonies, making sure your content goes live when your audience is most receptive. Think of it as timing your joke perfectly during a lull in conversation.

Engagement Mechanics

Keeping the conversation going is key. Whether it’s through captivating storytelling, interactive content, or just really good memes (honestly… sometimes you just need a good meme), an agency can stay on top of keeping your audience hooked and coming back for more so you can focus on more important things. Like maybe finding some more memes.


Keeping the Party Going

Now that you’ve found your crowd and they’re vibing with your content, how do you keep the party rocking? Conversion, baby!


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Remember, you’re talking to people. It’s okay to ask people what they think!

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Call to Action

Every piece of content should have a purpose. Like offering a hand for a high-five, make sure your audience knows what you want them to do next. Clicking through to a webpage? Signing up for a webinar? People need direction. Tell ’em what they gotta do!

Feedback Loop

Open up the dance floor for feedback. Understanding your audience’s response to your content is like having a direct line to their thoughts—priceless for refining your strategy. Remember, you’re talking to people. It’s okay to ask people what they think!

Surprise and Delight

Throw in a few surprises here and there. Exclusive offers, insider info, or just a random act of kindness can turn casual followers into loyal fans.


Wrapping Up the Party Favors

Understanding your audience isn’t a one-and-done deal; it’s a continuous conversation—a party that never stops, if you will. What if your brand shifts? What if your audience changes? By partnering with Dovetail, you not only get the invite but you also become the life of the marketing party.

Remember, the key to a great party (and a successful marketing strategy) is knowing your audience, engaging them in meaningful ways, and always being ready to adapt. After all, the market is always changing, and so are its participants. You gotta keep up to stay relevant.

So here’s to finding your tribe and throwing the kind of party (read: marketing strategy) that’ll be talked about long after the lights come back on. Cheers to making connections, nailing your strategy, and, most importantly, having a bit of fun along the way. Because, at the end of the day, isn’t that what it’s all about?

Need a guide through the marketing maze? Dovetail is here to lead the conga line to success.

Let’s Find Your Audience


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