Serving those who serve the senior community.
Senior Living Branding
& Marketing Agency Specialists
Do any of these senior living branding,
marketing and sales challenges sound familiar?
Of course, it can be tough to see both your competitors and yourself objectively when you’re in the thick of managing your community. An experienced marketing partner with expertise in branding, research, and senior living can make all the difference.
Streaming video and audio, digital, print, direct mail, lead nurturing, email, inbound/outbound, web, outdoor, and social media all have their place in a smart senior living marketing strategy. And a smart marketing partner will know how to tailor your message to each audience at every stage of your sales funnel.
At Dovetail, we’ve seen great success using a variety of channels, customized to the unique character and demographics of each community:
• Geotargeted digital and social media ads
• Personalized direct mail with personalized landing pages (PURLs)
• Microtargeted print, video, and radio
• Spanish language marketing
• Websites optimized for SEO and SEM
As crucial as your media channels are, it is also critical to know when, where, and how often to reach out to your target audiences. Research indicates that potential residents and families prefer to be contacted by phone and voice mail. They are most likely to respond to calls or other forms of communication around 10:00am. And, it takes multiple contacts over time to move them to take action.
Demographics, economics, health trends, online analytics, media reach and frequency — with so many sources, it can feel like you’re drowning in a sea of data points. The right agency partner can help you make sense of it all, from determining the best tracking methods to helping you present the results in a clear and approachable way your investors will appreciate.
In senior living marketing, the job doesn’t end once a contract is signed. If your community offers more than one level of care, a retention program can help ensure your residents remain in their new home even as their needs change.
As for getting new prospects into your sales funnel, few tactics are as effective as an honest testimonial from a happy resident. A smart referral program encouraging recommendations from residents and their families can be among your best sources for new residents.
Making connections. Driving leads. Raising occupancy.
We’re elevating the way senior living is marketed.
It’s no secret that Americans are aging. By 2060, people 65 and older will make up 25% of the U.S. population.
With advancing age comes declining health, diminished finances, isolation, and a reduced ability to care for oneself.
Or, does it?
While it’s true that 80% of adults 65 and older
have at least one chronic medical condition and
68% have two or more, it’s also true that today’s seniors
are healthier and wealthier than previous generations…
They are more engaged in improving their own nutrition and health. Their consumer spending power is greater than that of 18–39 year-olds.
And, they are living longer, more active lives. Among the champions making this possible is the rapidly growing senior living industry.
The team at Dovetail is proud and honored to apply our decades of collective marketing experience
and digital expertise to connecting seniors and their families with the perfect senior living communities
while helping exceptional communities find new residents.
How can we serve your community and future residents?
Allegro Senior Living
A diverse group of senior living communities
was looking for a brand reimagining…
We delivered that and much more.
A growing need brings more opportunity…
and more competition.
To set your communities apart, you’ll want to take advantage of every tool and insight you can. That’s where Dovetail can help.
If you’re facing any of the challenges above, let’s talk.
Dovetail helps clients create meaningful change by producing real value. Tell us about your needs, and we’ll see if we’re a good fit.
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