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The Content Conundrum:
5 Roadblocks to Getting Started

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Content is the lifeblood of digital branding, the secret sauce of SEO, and the magic conductor of consumer engagement.

But, like any adventure, the content marketing frontier is laced with perilous roadblocks that can derail the most valiant of marketing quests. It’s like a thrilling video game—you come up against bosses that seem impossible to beat, platform jumps that test your timing, and mazes with no clear path forward.

First of all… what even is content? “Content” this, “content” that. Everywhere you turn, there’s something new about content creation, content creators, content marketing, blah blah blah. Well, that’s probably because content covers a pretty broad range of things. Social media, blogs, podcasts, videos, etc. Did you make a quick infographic today informing people of the negative effects of throwing their trash on the floor of the break room? Congratulations! That’s content.

So, let’s don our marketing armor and venture forth to explore the five biggest roadblocks to getting started on your content marketing quest. We’ll map out some of the challenges, share insights on how to overcome them, and highlight some of the ways you can continue down the road of content conquest after you’re up and running.

 

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Roadblock 1: The Myth of Instant Gratification

In an age where every other business boasts overnight success and every viral post makes a six-figure income (*eyeroll*), it’s easy to believe that instant gratification is a benchmark that you must hit to succeed in content marketing. The magic (and sometimes downside) of content marketing is that of course the most successful attempts are going to be some of the most visible, so of course those might make you feel like you’re already behind the curve.

You might feel like you need to rush. If you want to your content marketing efforts to make it long-term, time management and consistency are going to be key. So, let’s take a breath!

 

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Digital empires weren’t built in a day, and your content kingdom will require patience.

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Delving into Time Management

Creating impactful content is not a sprint; it’s a marathon. Crafting a brand persona, developing a content strategy, and building a library of posts that resonate with your audience takes time. Digital empires weren’t built in a day, and your content kingdom will require patience.

Whichever type of content you choose to dedicate your marketing efforts towards, it’s going to require time. Social media posts and blogs require time to write and design visuals. Podcasts and videos require production time. The list goes on and on.

Quality takes time! If you can churn out 10 award-winning blogs per hour… well, 1. You’re inhuman and 2. We’d love to talk to you about a position with Dovetail.

Bridging with Brand Consistency

One of the consistent challenges is maintaining your brand’s image across every piece of content. This isn’t the time to have a personality crisis. It’s essential that your video speaks the same language as your blog, and your social posts are consistent in messaging and design. This cohesion helps build recognition.

Someone should be able to consistently identify your brand’s content across multiple platforms and multiple outlets by the messaging, visuals, and voice. You are who you are, even when you branch out into different ideas. This extends into your new content marketing venture!

 

Roadblock 2: The Visibility Vortex

You’ve crafted a masterpiece. It’s insightful, engaging, and beautifully written. Life-changing stuff, really. Industry-shaking, business-building, connection-making things are contained within the walls of this piece of content.

But if a blog falls in the digital forest and no one is around to read it, does it make an impact?

 

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Social media is your stage for content.

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SEO Alchemy and Audience Alleviation

SEO and audience targeting are your spells here. By understanding keywords and search intent, and by aligning your content with what your audience craves, you can catapult your piece from the depths of search engine obscurity to the first page of Google glory.

Every industry, down to very specific business verticals, have their own relevant keywords. There’s a slew of tools you can use to narrow down which keywords could make up the perfect witches brew of SEO potion for your content!

The Social Spectacle

Social media is your stage for content. But not just any platform will do. You must know where your audience hangs out, what content engages them, and when to launch your content meteorite to maximize visibility. Look at your demographics. Who are you talking to? Where are they talking to each other? That’s where you need to be, too.

It doesn’t mean you shouldn’t be on other platforms — but concentrating your efforts on your primary platform(s) (particularly any paid ad efforts) is going to save you some stress.

 

Roadblock 3: The Consistency Crisis

When it comes to marketing in general, consistency is always a struggle. Brand consistency, visual consistency, timing consistency… the color-coded calendars never end.

Content marketing success often hinges on continual engagement, but when running a business, consistency can feel like a Sisyphean task. Well, let’s get to rollin’ that rock up that hill together, friends.

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Fortunately or unfortunately, depending on how you look at it, the robots have really taken over these days. That means there’s a lot of resources available for automating. A lot.

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Scaling the Mountain of Consistency

Batch content creation is a clever scaling strategy. Plan, write, and record several pieces of content at once, then schedule them for release over time. This approach not only ensures a consistent presence but also frees you up to focus on real-time engagement and strategic planning.

Tech Tools as Content Catalysts

Leveraging smart tech tools can automate much of the content publishing process, from social media scheduling to email newsletters. This not only saves time but often improves the consistency and reach of your content.

Fortunately or unfortunately, depending on how you look at it, the robots have really taken over these days. That means there’s a lot of resources available for automating. A lot. The world is your oyster. Shop around! Do your research. Find the right tool for you, your schedule, and your needs. Some will have analytics capabilities, some will have growth tools, and more.

 

Roadblock 4: The Resource Rut

We’ve heard the adage, “Content is king,” but royalty comes with a price. No, no one’s trying to poison your wine to take your crown like the good old days. But even worse, you may find yourself in a type of digital resource desert—lacking the funds, talent, or time needed to execute a majestic content marketing campaign.

 

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Sometimes, the best solution is to outsource your content creation to your friendly, local St. Louis marketing agency *cough cough*. By optimizing the use of your budget and providing expertise, you can fill resource gaps and enhance your overall content strategy.

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Budget Constraints and Talent Tugs

Not all content requires a princely sum to produce. Prioritize where to allocate resources, whether it’s on high-quality, higher-cost pieces or on smaller, more frequent content that helps build your brand story.

Obviously, it’s mostly free to open up Microsoft Word and start typing up a blog. If you sit down and begin recording a piece of content with your phone, a magical little man will not appear and demand a fee… hopefully.

What you need to account for is that the time that you’re spending on setting up your content, though, is also time that you aren’t able to dedicate to other business matters. Either you’ll need to be structured about setting aside your time to get this content marketing venture off the ground and keep it going or set aside the financial resources to acquire separate talent to dedicate specifically for it.

Outsourcing and Optimization

If you’re a smaller business, a department inexperienced in creating content, or a one-person show, dedicating time and resources to kicking off content marketing is a big ask.

Sometimes, the best solution is to outsource your content creation to your friendly, local St. Louis marketing agency *cough cough*. By optimizing the use of your budget and providing expertise, you can fill resource gaps and enhance your overall content strategy.

 

Roadblock 5: The Quality Quagmire

Quantity might bring you to the digital race, but without quality, you’ll never win. Shoddy content—be it poorly written, uninteresting, or just not valuable—will drive your audience away like a plague.

 

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Whether through unique storytelling, beautiful design, or cutting-edge technology, your content should be the envy of your peers, not their cautionary tale.

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The Creativity Crucible

Investing in creativity and originality is key. Your content must not simply exist; it must stand out. Whether through unique storytelling, beautiful design, or cutting-edge technology, your content should be the envy of your peers, not their cautionary tale.

The Community Connection

Finally, your audience is your touchstone for content quality. Engage with them. Read their comments, listen to their questions, and adapt your content to serve their needs. After all, the best content is that which fulfills the desires of its audience.

 

Finding Your Path to Content Success with Dovetail

We understand these roadblocks because we’ve scaled them. At our agency, we don’t just talk the content talk; we’ve danced across the minefield and come out stronger (and with all of our limbs!). Our team of content mavens can help you forge your path through the barriers of time, visibility, consistency, resources, and quality.

We exist to elevate your brand, to craft content strategies that align with your business goals, to generate content that resonates with your audience, and most importantly, to make content marketing a joyous adventure.

Your Next Steps on the Content Map

If you find yourself facing these roadblocks, don’t despair. Let us help — we’re the NPCs that guide you, the power-ups that boost your content reach to new levels, and the cheat codes to outsmart the competition.

Contact us to begin your content marketing epic. Together, we can vanquish these digital goblins and emerge victorious, with a content marketing strategy that not only survives but thrives in the long-term.

Your Brand Quest Starts Here

 

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