Why Dovetail | Dovetail

Our Story

Dovetail — a brand reimagination
agency — is an integrated team of
brand strategists, storytellers,
designers and technologists.

We’re on a mission to help clients reimagine what’s
possible in today’s ever-changing marketing landscape.

Our agency roots began over 30+ years ago. Today, Dovetail is described by clients as highly trusted and notably strategic — fusing a passion for novel creativity with the disciplined business acumen to produce results when they matter most. We work to reimagine what could be, versus what is, embrace change, and lead with initiative to solve challenges head-on.

Be Bold. Be True. Be One.

If your audience described you, what would they say? What would you like them to say?

We specialize in making brands successful by first uncovering what makes them unique. We listen and collaborate with leadership teams. We ask questions about what your audience values and what is changing. We help uncover who to focus on, how to win them over and how to prioritize for short- and long-term growth. Some brands may need to be fully reimagined, others may simply need to be nudged in the right direction to build on their equities. Once we have the answers, we begin reimagining with you on how to activate your brand’s potential.

Organizations that share a sense of purpose tend to work together in greater harmony. They are more resilient and they create and implement bolder ideas — faster.

As the world maneuvers through transformation, existing approaches to innovation and growth can leave you stuck in time, giving you the same or even subpar results. Some brands need to do a deeper dive into how to communicate their value proposition, others just need to build off their existing brand equity. Either way, we’ll help you identify how to jump-start the creation of genuinely new ideas — and put them into action in reimagined ways. We’ll help you find growth opportunities and we’ll make sure we’ve put the right plans in place to ensure growth is possible.

Proven Results

We’re not driven by design awards.
We’re driven by business results.

Don’t get us wrong, we love brilliant, innovative design. However, the awards we seek
come from the satisfaction of brand strategy, carefully implemented, to move the
needle and accelerate business success — creating happy clients.

Since our inception, we’ve worked in many B2C, B2B and Public Sector categories.

What we’ve found is that our brand process is designed to be universally leveraged across industries, and our clients benefit from the expertise we have in other categories to help them think differently.

Our most rewarding relationships start with a shared vision for success, whether it’s creating brand affinity, customer retention, lead generation, improved revenue, or more tactical brand activations such as launching a new website to improving customer engagement.

Together, we make informed decisions on what to track, measure and optimize to ensure we’re creating value where and when it matters most.

Leadership

Our leadership team is a unique mix of strategic thinkers, can-doers, sought-after advisors and life-time digital creatives.

With decades of experience, our team is dedicated to accelerating success and reimagining what’s possible.

Scott Leisler

President
& Chief Creative Officer

Donna MacDonald

Senior Vice President
& Brand Management

Dan Graney

Creative Director

Jennifer Anania

Director of Finance

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Dovetail — a brand reimagination
agency — is an integrated team of
brand strategists, storytellers,
designers and technologists.

We’re on a mission to help clients reimagine what’s
possible in today’s ever-changing marketing landscape.

Be Bold. Be True. Be One.

We believe brand is the core of every great
enterprise. Brand growth requires a growth
mindset, and this often means taking an
honest assessment of where your brand is
now, and where you would like it to go.

“Brand Reimagination” gets a lot easier if
it’s informed by strategic decisions across
your whole business — not just marketing.

We’re not driven by design awards.
We’re driven by business results.

We understand the pressure you’re under to produce results, and often, to do so quickly. You can’t afford to make a misstep with your brand, and reassurance can be priceless.

The power of partnership is real. We get to know you and you get to know us. In essence, we become a trusted extension of your team — specialists working on your behalf, with a shared vision and ambitious objectives.